All-inclusive Hardware-Software Apple Subscription

Dec 15, 2020 2 min read
All-inclusive Hardware-Software Apple Subscription

Apple announced this year the new Bundle called Apple One, which is an addition to the current subscription based Apple Arcade. This tells us that apple is moving towards subscription base content and might even do an all inclusive subscription in the future.

Apple announced this year the new Bundle called Apple One, which is an addition to the current subscription based Apple Arcade. This tells us that apple is moving towards subscription base content and might even do an all inclusive subscription in the future.

Based on Analysts at Loup Ventures, Apple is set to launch a combined hardware and software subcription.

The report and rumors make some compelling arguments, based on the industry trends, aggregated data, and existing infrastructure that Apple is in a prime position to launch an all-in-one hardware and software subscription.

Similar to the iPhone upgrade program, we believe, over time, Apple's delightful hardware trade-in experience for Mac, iPad, and Watch will evolve into hardware subscription offerings for these devices. Eventually, we envision the company merging its services offerings, alongside hardware subscriptions, to create a 360° bundle. Think of this as paying a monthly fee to Apple for most of your tech needs.

The report is based on the trend that we are going fully online and the user’s preferences to shop digitally and how they are shifting their way of buying things suggesting that we are moving towards a more incline trend of subscription base purchases.

Offering such subscription would allow Apple to increase their sales multiple time since many users (including myself) would be willing to buy 1 subscription to keep the devices up to date and enjoy the already services we use such as iCloud.

Where apple cold fail on this?

If Apple were to offer such a disproportionate subscription such as the Apple One where the main need for users is the iCloud and they only provide it at the highest paid tier. The Apple One currently fails because of its disproportion in compelling services, and I fear that the Hardware-Software Subscription might be the same, ultimately not being good enough for users. Remember, Apple is a company and they only want money, unfortunately Steve is dead, and things are changing.

So far, we have the iPhone Trade in program, the Apple Care, the Apple One, and the iPhone Upgrade Program which are said to be the building blocks to the new Apple Subscription change. It looks like a masterplan executing in a sequence.

For hardware subscriptions and ultimately a 360° bundle to gain wide adoption, the product family must work seamlessly together, the infrastructure to service and maintain those products must exist, and the products must hold their value over time. Apple is the only company that can bring all three of those together.

Some reports said that Google and Samsung will struggle to compete with such subscription because of how Apple is positioning it with such degree of integration between Software and Hardware. I personally think this thought is misleading and totally false since Google has proven to step up their game again and again, from the credit card to the game subscription, and even more now that they have Stadia. The competition will remain between the different ecosystems, all having their own unique way of doing things.

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